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About

Built by an operator. For operators.

Most AI companies are built by engineers solving a problem they heard about. Upgraid was built by someone who lived it — and fixed his own business with it first.

Alessandro Delgado, founder of Upgraid

Founder & Operator · Phoenix, AZ

The founder

I built this because I lived it.

I didn't come to this from tech. I ran a home-services business right here in Phoenix — the kind where the phone is the lifeline and a missed call is a missed paycheck. I've been the guy answering at 7am, quoting at noon, and doing follow-up texts and review requests at 9pm after the kids were down. I felt exactly where the money was leaking, because it was leaking out of my business.

So I built the system to fix my own operation first — the missed-call rescue, the follow-up that never forgets, the review engine, the Monday report. When it worked, I realized the same four leaks drain every operator's business — in Phoenix and everywhere else. Upgraid is that system, built and managed for you, wherever you run.

When you book a call, you're not talking to a sales rep reading a script. You're talking to me — someone who knows what an $800 job walking to a competitor feels like, and built the thing that stops it.

How we work

Four things you can hold us to.

No mission-statement poetry. Just the rules the business actually runs on.

  • Operator first

    Every system is judged one way: would this have saved me money and time when I was running my business?

  • One flat number

    No setup fees, no retainer games, no surprise invoices. You know the cost before you sign, and you can cancel anytime.

  • Proof, not vibes

    Every Monday you see the numbers: calls caught, leads worked, revenue recovered. If it's not working, you'll see that too.

  • A human you can text

    You get my number, not a ticket queue. When something matters, you reach a person who can fix it.

Phoenix roots

Forged in the Phoenix trades — HVAC, plumbing, electrical, roofing, landscaping. Built to run anywhere the phone rings.

Based in Phoenix, AZ · Serving operators nationwide
Upgraid mark — a hand placing a chip: human judgment directing AI
Operator to operator

Twenty minutes. No pitch.

Tell me how your phone gets answered and what happens to a lead after the first call. I'll tell you where the money's leaking.